Competitors

The Competitors page shows who holds the top Google spots for each of your keyword groups, and where your brand sits next to them. Use it to spot the rivals that show up above you in more than one group.

Note: On most brands this page is a read-only report. The live controls only appear on brands the BearingBridge team has set up for live refresh. See Live refresh, Conquest and Manage Competitors.

Where the reports come from

Each keyword group (cluster) of the brand gets its own competitor report. A report takes the group’s keywords, reads the top 10 sites Google shows for each, and scores every competitor that appears.

The BearingBridge team prepares these reports for a brand. The date on each group header tells you how fresh its report is. If none exist yet, the page says “No competitor reports for [brand] yet.” Contact support to ask for them.

The headline cards

When the brand has an overview report, four cards sit at the top of the page:

The top 10 card has a View button. It opens every group that holds a page-one keyword and highlights those rows in green. Click View again to clear the highlight.

Without an overview report, the page shows simpler counters: groups tracked, reports generated and keywords scored.

Reading a keyword group

Groups are collapsible cards. The header of each one shows the group name, how many keywords it covers, the report date, and a page-one badge: “p1: 4/9” means 4 of the 9 keywords rank on page one. “not on p1” means none do.

Inside an open group you’ll find three parts:

• Refresh History. For each keyword, the rank before and after the last refresh. Green means the keyword moved up, red means it dropped.
• Keyword Rankings. One row per keyword. The columns typically show its volume, cost per click, competition, the domain in first place, your position and the tracked competitors’ positions. Positions 1 to 3 are in bold green. Click a row to highlight it while you compare; click again to clear.
• Tracked Competitors. Each competitor’s visibility score for the group. This is where pinned competitors show up after a refresh.

Live refresh, Conquest and Manage Competitors

If your brand shows no Refresh button, you can stop here: the rest of this page covers the live controls.

On brands set up for live refresh, each group header carries two more buttons, Refresh and ⚔ Conquest. An open group then has tabs: SERP report, Manage Competitors and, once a strategy exists, Conquest strategy.

Refresh a group

Click Refresh on a group header. The group goes into the server’s queue with the other Search runs, and they run one at a time. A progress line ticks through the keywords one by one. You can leave the page; the run keeps going.

A refresh reads the group’s keywords from the Keywords page and checks them on Google in the brand’s first market and first language. To change what a report covers, change the keywords in that cluster.

When it ends, everything in the group updates in place, headline cards included, with before and after lines for the visibility index.

Generate a conquest strategy

The ⚔ Conquest button on a group header starts it. The AI reads that group’s report and its refresh history and writes a strategy in five parts: where you stand, quick wins for the next 30 days, conquest targets for 60 to 90 days, a content plan, and an action plan ordered by impact.

The run goes through the same server queue. The status line says “Queued. It runs on the server: you can leave this page.”

The result opens in the group’s Conquest strategy tab, with the date, the model and the cost. Click ↻ Regenerate to replace it. Each group keeps one current strategy.

The method comes from a skill named Search Conquest Strategy, added to your account automatically. Click ▾ next to the button to see every skill the run applies, and Manage skills to edit them. See Organization and personal skills.

A group needs a report before it can get a strategy. Otherwise the run stops with “No SERP report for this cluster yet. Refresh it first.”

Pin competitors to a group

Open the Manage Competitors tab. By default a report follows the top 10 sites Google shows. A pinned domain always gets a column in that group’s report, from the next refresh on.

• Type a domain such as competitor.com and click + Add competitor. Web addresses are cut down to the bare domain.
• Click ✕ on a domain to stop tracking it.
• A group can pin up to 25 competitors.
• On a group’s first refresh, the list starts with the top 10 domains found.

Pinned competitors also feed that group’s conquest strategy, and they pre-fill the competitor field on Keyword Gap.

Who can do this

On live brands the Refresh button shows for viewers too, and answers their click with “Your role (viewer) is read-only.” People below admin see the pinned list on Manage Competitors but not the add field or the ✕. See roles and rights.

What it costs

• Reading the reports is free.
• A refresh buys live Google data for every keyword in the group, so a bigger group costs more. The page doesn’t print the amount, before or after; look it up in your usage log.
• A conquest strategy costs one AI analysis. Its cost is printed above the strategy.

Both are paid from your credits. See credits and costs.

Good to know

• The refresh history feeds the Search rankings watcher agent, which reports keywords entering or leaving page one. See Agents.
• To find keywords your competitors own and you don’t, use Keyword Gap.
• If a refresh fails, the group’s progress box turns into “Refresh failed” with the reason. The stored report stays as it was.